Our Mission

Why Bear Hugs Nature?

We chose the name Bear Hugs Nature to express our love for the nature and to inspire its preservation.

When we visit the majestic mountains, captivated by the boundless beauty shaped by the Creator, we feel a deep connection with everything around us. There is something fascinating about waking up early for a mountain hike — with tea, sandwiches and a backpack ready to go. You breathe in the crisp mountain air and realize that here, the connection to the earth feels stronger and the sky — closer than ever.

As you walk along the forest, every step reminds you that each choice, each action, leaves an imprint on the world around you. In moments like these, we become more than visitors — we become guardians of this incredible harmony.


About Us

We are a family united by our love for mountain hiking, holistic healing and protecting nature. What began as weekend adventures in the Bulgarian mountains has grown into a mission to share these experiences with fellow travelers. The mountains inspire a healthier way of living, and we share what we’ve learned — practices for a healthy body, a peaceful soul and mind.


At Bear Hugs Nature, we strive to:

Encourage exploring Bulgaria – We share mountain and nature trails across Bulgaria, inviting you to discover the beauty of the Balkans. Our guides are based on personal experiences, and for places visited years ago, we carefully verify current information from reliable sources.

Inspire healthier living – We share holistic ways to care for body, mind and soul — herbs, nutrition, mindful practices and ideas for balanced living.

Support nature preservation – To truly enjoy nature and its healing gifts, we must also protect them. Everyone can contribute — from recycling and joining reforestation efforts to practicing responsible tourism. We share practical ideas for sustainable living, both in the mountains and in everyday life.


Have an idea or question? Get in touch.